JOHN F. Kennedy’s slogan was, “Let’s get the country moving again.” He sought to reduce unemployment and increase the rate of economic growth without causing inflation or a deficit in the balance of payments. His emphasis was on efficiency and, although he did press for such New Deal-Fair Deal measures as civil rights, health insurance, and aid to education, his Administration placed higher priority on an investment tax credit, research and development outlays, and, above all, a Keynesian tax cut designed to spur economic recovery.